Whether you’re First Nation, Indigenous, Native, NDN, White, Black, Brown, or anywhere in between, we welcome you with open arms. Our goal as an Indigenous brand is to connect people from all over to our community and help others Live For Today.
Introducing Our Legacy Collection
We acknowledge that there are over 570 federally recognized nations in America and that we all have different languages, traditions, songs, and ways of holding ourselves in our own communities. Our hope is to share our stories with the rest of the world. Wibdaha (thank you) for your support.
"It's A Good Day To Die"
The Lakota war cry “Hoka hey!” means “It’s a good day to die.” Rather than expressing a desire for death, it reflects a warrior’s readiness, peace, and alignment with the Great Spirit—feeling blessed and prepared should life end that day. LIVE FOR TODAY.
"Let's Go Then"
It’s pretty simple. Anytime you need to send it, just say SKODEN and take the leap. That’s all you need. Whether it’s a reminder to stop messing around, get after it, or simply get off the couch, SKODEN has your back. Whatever you do... SKODEN.
"That's It. That's All We Got."
No, but seriously—like all my relatives, I grew up hearing this. Anytime we acted out, were rude, or up to no good, our friends, family, or elders would say, “Hey! Don’t be a shitass!” And that was usually enough to set us straight.
F*CKIN DEADLY (Fu-kin ˈdɛdli)
Cussin: I bet I’m faster than you.
Auntie: Better watch out. These feet are f*ckin deadly. I don’t wanna make you cry when you lose.
F*ckin Deadly is a state of mind. Letting people know you’re a baddie, walking tall, and knowing exactly where you belong.
Past & Present
Billy Mills (Tamakhóčhe Theȟíla): Respects the Earth In the past 60 years Billy Mills is the only American – the only man from the Western Hemisphere – to have won the 10,000-meter Olympic ra...
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Jim Thorpe (Wa-Tho-Huk): Bright Path In his time, Thorpe was a literal living legend. At one point was even considered "USA's greatest athlete and American football player of the first half of the...
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Standing Bear (Ma-chú-nu-zhe) was the leader of a band of about 82 Ponca people living near the banks of the Niobrara River. In 1854 the US passed the Kansas-Nebraska Act. It was a transcontinenta...
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